Enhancing Cultural Practices through Well-Being-Driven Design

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Abstract

The process of executing a well-being-driven design goes beyond the traditional scope of technological innovations to participative product development, which involves a collaborative design chain that engages customers as part of the stakeholders in the process, to ensure product ideas conform to the users’ value system and enhance their quality of life. Hence, a product’s value proposition rests on the notion that it is functional and makes customers feel a certain way (subjective well-being). In this article, the researcher draws upon this idea and explores how to design products that influence consumer behaviour in ways that improve the quality of their lives. The paper presents a PDD approach with five overlapping stages and practically illustrates not only its generic process (i.e., from concept to manufacturing) but also the cultural implications embedded in the process by employing a design case study to develop a well-being-driven product. The findings from the study show that the process of enhancing cultural practices through design is also helpful in advancing well-being.