Determinants of Emotional Value

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Abstract

The study explores consumers’ sense of product ownership through the concept of emotional value with reference to chair design and wedding attire. An emotional value-centered approach for design, use, and retention of products was studied. The approach identifies four determinants of emotional value—semantic value, experience value, identity value, and romantic value—which are further supported by different dimensions individually. This approach is a step for all stakeholders to tread toward product sustainability. A careful consideration of all dimensions is important for designers to have a better understanding of the needs and emotions of their clients and allow consumers to enjoy the acquisition and ownership of products in a more meaningful way. Although all dimensions are important, some dimensions will hold more importance than others depending on the type of products as well as the people for whom they are designed.