Abstract

The paper will describe an experiment done with Dutch and Portuguese design students working inside a company for one week. The central aim of this experiment was to observe the students’ performance while developing a design process in a real context. Also the fact of having two distinct group of students with different design education backgrounds, eight Portuguese and eight Dutch was considered to be important since we wanted to see if changes in Education would result in different process approaches and different outcomes. The brief proposed by the company asked for the reformulation of the Corporate Design that should be materialized in the following Items: 1) Communication Design elements: The Logo, the Brand Manual; Signage system; 2) Interior Design Elements: Redesign of the reception area; 3) Product Design Elements: the counter of the reception; displays to place in the corridors and hall of each building floor. The integration of all these elements should allow the company to transmit its DNA. The work was developed at the conceptual level.The analysis of decision making in design process was done using a Decision making framework created by one of the researchers.