Abstract

A cross-sectional survey design using mixed-modes was conducted by researchers and foodservice management students. Preference among students, staff, faculty, and visitors at a midwestern university for three different templates (Nutrition Facts label, Traffic Light, and Nutrition Report Card) with information about added sugars (AS) in foods and motivation and ability to process information about AS was evaluated. The majority of participants preferred the Nutrition Facts label format. All correlational analysis between “information influences purchases” responses and preference/motivation questions indicated a significant positive relationship. Understanding how and the extent to which consumers comprehend information about AS is important for nutrition labeling.