Validating the Cognitive Dissonance Levels in the 3-Dimension ...

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  • Title: Validating the Cognitive Dissonance Levels in the 3-Dimensional Relationship between Attitude and Behavior Model: An Empirical Study on the Students of King Abdul-Aziz University in Jeddah
  • Author(s): Fatheia Abdulfatah
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: New Directions in the Humanities
  • Journal Title: The International Journal of Humanities Education
  • Keywords: Attitude, Behavior, Cognitive Dissonance, Deduction, Induction, Persuasion
  • Volume: 17
  • Issue: 1
  • Year: 2019
  • ISSN: 2327-0063 (Print)
  • ISSN: 2327-2457 (Online)
  • DOI: https://doi.org/10.18848/2327-0063/CGP/v17i01/21-35
  • Citation: Abdulfatah, Fatheia . 2019. "Validating the Cognitive Dissonance Levels in the 3-Dimensional Relationship between Attitude and Behavior Model: An Empirical Study on the Students of King Abdul-Aziz University in Jeddah." The International Journal of Humanities Education 17 (1): 21-35. doi:10.18848/2327-0063/CGP/v17i01/21-35.
  • Extent: 15 pages

Abstract

The study aims to empirically validate the cognitive dissonance levels in the model. A deductive approach has been adopted to measure the validity of cognitive dissonance levels. The main areas of concerns were: current behavior, attitude towards the target behavior, attitude towards changing or maintaining the behavior, and cognitive dissonance levels. These concepts were examined using a questionnaire. A deductive method was used to empirically validate the cognitive dissonance levels proposed in the 3-Dimensional Relationship between Attitude and Behavior (3D-RAB) model, as well as to address the implications for educational institutions. The model suggested that users would experience different levels of dissonance for each state. The findings indicated that it is possible that individuals vary in the level and extent to which they experience dissonance. It was also found that there might be other factors that influence cognitive dissonance levels in relation to the model.