Abstract

This study sought to investigate an area where implementation has outpaced inquiry by exploring the relationship between persuasive videos produced as a component of an application package and the decision-making strategies of those screening entry-level job candidates. More specifically, it ascertained the responses of hiring practitioners in a creative and competitive discipline (e.g. commercial interior design) to a series of hypothetical candidate-generated videos. Findings suggest that video can garner positive assessments, and thus can be beneficial to job-seeking candidates, if their producers can avoid the pitfalls of bias, poor communication skills, and inappropriate or ill-conceived content.