A Persuasive Multimedia Learning Environment (PMLE)

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Abstract

This paper present an example of how persuasive design principle can be designed into educational material using CD ROM based multimedia application for assisting parents and teachers to motivate children aged 7 to 9 years old to reduce their anxious feeling towards dental treatment. In this paper, we provide design strategies in designing the information interfaces and presentation of a persuasive multimedia learning environment (PMLE). It is designed based on the four principle of persuasive design as a macro strategy and multimedia design principles as a micro strategy. The results on presenting this PMLE to primary school children show how we were able to reduce children dental anxiety and motivate the children to get ready for dental visit.