Produced with Scholar
Icon for Persuasive Writing for English Language Learners

Persuasive Writing for English Language Learners

Learning Module

Overview

This learning module is developed to facilitate students to be able to produce their persuasive writing and voice their opinions on any concerned topics and issues after a self-initiated researching and reasoning process. This learning module translates principles of transformative and reflexive pedagogy discussed in EPOL 481. Students will play the role of agents of generating new knowledge - convincing arguments supported by research evidence - with teachers’ scaffolding.

Teaching activities have been developed to provide affordances for students to achieve the purpose according to the following model of seven affordances proposed by Kalantzis and Cope (2015). The teaching materials are authentic images, videos, and articles, providing multimodel meaning to students. Students process these materials and analyzing them to gain the target knowledge as their metacognition and active knowledge-making process. Instead of giving teacher-centered instruction, students develop their research projects and research topics of their interest in a differentiated and ubiquitous learning process. Peer review and comments on each other's work would help provide recursive feedback and develop collaborative intelligence.

Figure 1: E-Learning ecologies: seven affordances (Kalantzis & Cope, 2015)

The target group of this teaching module is advanced and superior English language learners (ELLs) who have already developed sufficient language skills to comprehend and communicate academic and social topics both orally and in the written form based on the ACTFL Proficiency Guidelines 2012 (ACTFL, 2012). I have taught courses on this topic to English language learners, mostly high school students and sometimes college students, in China and U.S. as a part of enrichment programs. With the acquaintance with transformative and reflexive pedagogy, I have modified the teaching content and activities with a set of newly-created teaching materials based on the principles of the teaching model.

By the end of this learning module, students would be able to:

  1. Listen to or read persuasive writing with the use of techniques to identify language segments that help the writer persuade the listener;
  2. Brainstorm a topic/issue/debate that is important to an individual student or the group and conduct independent research on different arguments and corresponding evidence;
  3. Organize and summarize arguments related to the chosen topic and corresponding reasons with a list of words and phrases commonly used in persuasive writing to help get students started;
  4. Compose a persuasive essay following the guided structure with the use of preceding research results;
  5. Complete peer review of each other’s persuasive writing;
  6. Present finalized persuasive writing in their chosen format (oral presentation, paper, poster, PPT, video and diagram, etc.).

Each goal above will be covered by one update following the same order.

Intended Learning Outcomes

For the Student

Welcome to the Persuasive Writing course!

Have you tried to convince people on some occasions? Did you succeed? Do you have a method of constructing a convincing persuasion? What techniques and language would help? We are going to explore these questions one by one in the following sessions.

In this class, you will:

  • Explore what persuasive writing is,
  • Why it is useful in your daily life, 
  • How you can conduct your research,
  • How to structure and compose your persuasive writing, and
  • How to assess and improve a piece of persuasive essay. 

By following the guidance, you will make some progress on your way to complete your persuasive writing in the first four sections, followed by a peer review and final presentation of your project.

I cannot wait to start this expedition with you. Let’s start to learn about persuasive writing!

For the Teacher

This learning module is aimed at advanced and superior ELLs at the high school level, specifically 9th-grade to 12th-grade students with strong communicative competence in English. There are seven sections in this learning module: the first four sections guide students to comprehend persuasive writing in their social life and produce their original piece; the fifth section allows students to provide constructive feedback on one another’s pieces of writing; the last section is a presentation day, providing students with the opportunity to showcase their final product in their comfortable way.

This course is primarily designed for students in ESL enrichment programs by using transformative and reflexive pedagogy. Students’ agency in researching their interested topic and generating their persuasion is the core of the teaching and learning activities. The course can take two to four weeks depending on the duration of the ESL programs. Each session is planned to take 40-60 minutes, except for the last one which may take longer time depending on the number of students and specific arrangements. 

Standards: English Language Proficiency Standards with Correspondences to the K-12 Practices and Common Core State Standards

9-12.4 Level 5

  • Construct a substantive claim about a variety of topics,
  • Introduce the claim,
  • Distinguish it from a counter-claim,
  • Provide logically ordered and relevant reasons and evidence to support the claim and to refute the counter-claim, and
  • Provide a conclusion that summarizes the argument presented.

9-12.6 Level 5

  • Analyze and evaluate the reasoning and use of rhetoric in persuasive texts, including documents of historical and literary significance,
  • Determine whether the evidence is sufficient to support the claim, and
  • Cite specific textual evidence to support the analysis thoroughly.

Supplies Needed:

  • Students must have a personal device and access to the internet.

1. What Is Persuasive Writing?

For the Student

Warm-up: Please watch the following video and identify the purpose of this video. 

Media embedded September 29, 2021

(Google, 2021)

Definition:

In this section, you are going to learn about persuasive writing. 

A persuasive text is a form of non-fiction writing which aims to convince the reader of a certain point of view. The purpose is usually to encourage the reader to do something.

Persuasive texts can be found in a variety of publications. Here are some texts where you are likely to find persuasive writing examples.

Newspaper columns
Letters to the Editor
Advertising campaigns
Academic essays
Reviews
Brochures
Campaign flyers

Activity 1: Please find an example of persuasive writing in your daily life.

Activity 2: Please rewatch the video and identify the reasons the author uses to convince the audience of their viewpoint.

Fluent Land. (n.d.)

Practice: Below is an advertisement for Curio. Curio is a premium audio platform with a curated library of expert journalism. It provides listeners with stories and insights on critical topics shaping our world, helping them learn and grow. Identify the viewpoint and reasons for the following advertisement.

(Lister, 2020)

Updates: Please find persuasive writing in your daily life. It could be a picture, text, or video. Identify what the viewpoint/purpose of the persuasion is and what the reasons/evidence are to support the argument.

Comments: Please comment on at least three updates of your classmates to discuss whether you agree with their identification of persuasive writing or not and give your reasons (minimum 30 words).

For the Teacher

Purpose

This section is to use authentic materials which are related to students' daily life to introduce the definition and components of persuasive writing. Language segments often associated with persuasive writing are also introduced to the students for their reference.

The updates are inviting each student to take their initiative and contribute to the collective intelligence of the class. By making comments, they are communicating with and help each other in terms of their knowledge internalization.

Advice

Teachers can add their choices of examples that are more relevant to their learning community.

Teachers can make comments under each student's post as well to join in the discussion. Teachers can also comment on the common errors made by students. By doing this, teachers guide students to turn the online space into a collaborative learning community.

2. Time for Brainstorming & Research!

For the Student

In this section, we are going to brainstorm the topic of your own persuasive writing. In order to have persuasive writing, you need to conduct some research on the chosen topic.

Warm-up: Have you noticed people's different views on a specific issue? Are you interested in one particular field? Please brainstorm and write down 3-5 areas or topics you are usually interested in.

Activity: Please talk to your classmates about each other's interests to see whether some classmates are sharing the interest with you.

Think about whether you want to conduct the following research with your classmates or on your own and conduct research online or at the local libraries. In your research, you need to complete the following tasks:

  • Determine a specific controversial topic/issue you want to focus on in your persuasive writing
  • Identify different opinions on the chosen topic/issue
  • Find out major reasons/evidence people use to defend their opinions

Update: Submit one update in groups or individually if you research by yourself to include the information you have researched.

Comments: Please comment on at least three updates of your classmates to provide advice and feedback on their research (minimum 30 words).

For the Teacher

Purpose

This section is to encourage students to play an active role in brainstorming their writing content. Students can choose whether to work in groups or individually based on which one is a more comfortable learning environment for them.

Advice

Teachers can walk around during the discussion and research time to facilitate the research progress.

Teachers can also make comments under each student's post to provide further suggestions on their research and language use.

If students work in groups, an email or message about the allocation of work needs to be sent to teachers for confirming each student's participation of group work. 

3. Persuasive Writing Outline

For the Student

In this section, you are going to organize what you have found in your research and summarize relevant arguments and evidence related to the chosen topic. Below is the structure of persuasive writing. Please follow it to complete your outline. If you sense there is any missing information in the preceding research in your process of building up your arguments, feel free to do more research to gather facts or examples that support your reasons. 

(International Reading Association, 2005)

Definition: Counterargument

In reasoning and argument mapping, a counterargument is an objection to an objection. A counterargument involves acknowledging standpoints that go against your argument and then re-affirming your argument. The counterargument is a standard academic move that is used in argumentative essays because it shows the reader that you are capable of understanding and respecting multiple sides of an argument. Please check the webpage below for more information about counterargument: https://study.com/academy/lesson/what-is-a-counterargument-definition-examples-quiz.html

Update: Each student needs to submit one outline for their persuasive writing and include a reference list with at least three reference entries following the APA style.

Comments: Please comment on at least three updates of your classmates to provide advice and feedback on their outline (minimum 30 words).

For the Teacher

Purpose

This section is to guide students to have a planning of writing content and structure before the complete first draft. It should be part of the training process of good writing habits.

Advice

The part of the counterargument in the planning sheet would be confusing for many students. Teachers need to highlight the definition and give a mini-lesson about the term.

Teachers can walk around and tutor students one-on-one if needed during the class. Teachers can also make comments under each student's post to provide further suggestions on their content, structure, and language use.

4. Persuasive Writing Draft

For the Student

In this section, you are going to finally complete the first draft of your persuasive writing.

Activity:

Below is a piece of persuasive writing. Please read it and discuss the following questions in the group:

persuasive-essay-sample-for-students.pdf
  • What is the topic/issue of persuasive writing?
  • What is the author's viewpoint?
  • What are the reasons/evidence supporting the author's viewpoint?
  • What are the counterargument and the reasons behind it?
  • What do you like or dislike about the writing? If you dislike someplace, how would you modify it?

Below are some phrases and sentence structures you can use in your persuasive writing.

(Twinkl Resources, n.d.)

Update: Please complete submit your first draft of persuasive writing (minimum 500 words). 

For the Teacher

Purpose

This section is to guide students to complete the writing process of the first draft. 

Advice

This section is the core of this course. Teachers need to pay special attention to scaffolding students and make sure that they understand teachers' expectations. Teachers can adjust their requirements based on the students' English proficiency levels. The sample writing is not perfect and teachers can guide students to discuss its strengths and space for improvement. More samples can be added to the teaching content based on teachers' previous experience. 

5. Peer Review

For the Student

Since you have completed your persuasive writing, this section is the opportunity for you to read other classmates' work and provided them with your constructive feedback. The process of reading and helping polish others' writing would also deepen your understanding of persuasive writing.

How to give constructive feedback?

Below is the SPARK principle you need to follow to give constructive feedback to your peers.

  • Specific: Comments are linked to a discrete word, phrase, or sentence.
  • Prescriptive: Prescriptive feedback offers a solution or strategy to improve the work, including possible revisions or links to helpful resources or examples.
  • Actionable: The feedback leaves the peer knowing what steps to take for improvement.
  • Referenced: The feedback directly references the task criteria, requirements, or target skills.
  • Kind: All comments are framed in a kind, supportive way.

Below is the rubric you need to follow in your peer review. Please make sure you have covered all the aspects in the rubric when reading and assessing the writing.

(International Reading Association, 2013)

Comments: Each of you will be assigned three pieces of persuasive writing. Please write constructive feedback (minimum 100 words) for each piece of writing and give advice in terms of the seven aspects included in the rubric.

Update: After receiving three peer review results from your peers, please revise your persuasive writing and post the revised version in a new update.

For the Teacher

Purpose

The purpose of this section is to enable students to edit and revise their writing with the help of their classmates. The peer-review invites students to critique and analyze the writing. Since they are in the same space, they also have the chance to discuss and explain their writing when needed. Constructive feedback would encourage students to both uplift their classmates but also have an opportunity to help improve their writing. 

 

6. Showcase Your Persuasive Writing!

For the Student

This is the last day to showcase your persuasive writing! Please upload your writing and any other materials you may need for your final presentation as an update before the class, such as poster, PPT, video, and diagram, etc.

You can be as creative as possible in your 10-15 min presentation. You can play an original video you have made about your persuasive writing, or lead a quick activity involving your classmates. You can design and instruct in any form to let your classmates learn about your topic and arguments.

Comments: After listening to the presentations of all the students, please make comments under at least three updates. The comments should include your response to the following questions:

  • What impressed you most in the presentation?
  • Do you agree with the presenter’s viewpoint? Why or why not?
  • Do you have any takeaways or advice about the presentation?

For the Teacher

Purpose

The purpose of this section is to enable students to produce a tangible final product presentable to the public, which may give them a sense of achievement to further their language study. It is also an opportunity for students to see their work as not just something made for the teacher with the sole purpose of a grade, but rather as a way to inform the world around them of their ideas and voices. This is, in fact, the true purpose of writing.

Teachers can help students to print out their final product and have a space for an exhibition or workstation to walk around and talk to people about their ideas and beliefs. It could be in the classroom as well with other teachers and students invited to the classroom so that the audience is more than just the teacher. If this kind of space is not available at school, any place in the local community could be a good choice. Other community members from local communities could also be invited for improving the social relevance and learning motivation of the presentation.

Since I taught the class in an enrichment program where grading is not an essential element, I did not grade students on their final presentation but write a comment to each of them under their update. However, teachers who implement this learning module in the school setting could also grade students’ performance in their final presentation based on the following criteria. Modifications can be made based on the specific situation.

Rubric

Content and Scientific Merit (60 points)

Introduction:

  • Defines background and importance of the topic
  • States research process having been done by the presenter, and
  • Identify relevant arguments

Body:

  • The presenter has a scientifically valid argument
  • Addresses audience at an appropriate level (formal language use)
  • Offers evidence of proof/disproof
  • Include counterargument of potential opposites
  • The talk is logical

Conclusion:

  • Summarizes major points of the talk
  • Provides you with a “take-home” message

Speaking Style/Delivery (20 points)

  • Speaks clearly and at an understandable pace
  • Maintains eye contact with the audience
  • Well rehearsed (either extemporaneous or scripted presentation)
  • Limited use of filler words (“um,” “like,” etc.)
  • Speaker uses body language appropriately
  • Speaker is within time limits
  • Speaker is able to answer questions professionally
  • Speaker has dressed appropriately

Audio/Visual (20 points)

  • Graphs/figures are clear and understandable.
  • The text is readable and clear.
  • Audio/Visual components support the main points of the talk.
  • Appropriate referencing of data that is/was not generated by the presenter

Creativity (Bonus point)

  • The form of presentation is creative. e.g. The student uses self-created videos or images.
  • The content of the presentation is creative. e.g. The students use some unexpected examples or reasoning processes.
  • The delivery of the presentation is creative. e.g. The student uses vivid facial expressions, gestures, or jokes to attract the audience's attention.

References

Council of Chief State School Officers. (2014). English Language Proficiency Standards with Correspondences to the K-12 Practices and Common Core State Standards. https://www.k12.wa.us/sites/default/files/public/migrantbilingual/pubdocs/elp/wa-elp-standards-k12.pdf

Gardner, M. (2019). Teaching students to give peer feedback. Edutopia. https://www.edutopia.org/article/teaching-students-give-peer-feedback

Google. (2021). Meet Google Fi [Video]. Youtube. https://www.youtube.com/watch?v=hiG4kmPkCNo

International Reading Association. (2005). Persuasion map planning sheet. https://www.readwritethink.org/sites/default/files/resources/lesson_images/lesson875/PersuasionMapPlanning.pdf

International Reading Association. (2013). Persuasion rubric. https://www.readwritethink.org/sites/default/files/Persuasion%20Rubric.pdf

Kalantzis, M., & Cope, B. (2015). Learning and new media. In D. Scott. & E. Hargreaves. (Eds)., The Sage Handbook of Learning (pp. 373-387). Sage Publishing.

Lister, M. (2020). 13 of the Most Persuasive Ads We’ve Ever Seen. WordStream. https://www.wordstream.com/blog/ws/2019/08/13/persuasive-ads

Study.com. (n.d.). What is a counterargument? - definition & examples. https://study.com/academy/lesson/what-is-a-counterargument-definition-examples-quiz.html

The American Council on the Teaching of Foreign Languages (ACTFL). (2012). ACTFL Proficiency Guidelines 2012. http://www.actfl.org/publications/guidelines-and-manuals/actfl-proficiency-guidelines-2012/.

Twinkl Resources. (n.d.). Persuasive language KS2 word mat poster [Image]. Pinterest. https://www.pinterest.se/pin/163466661454020409/

Fluent Land. (n.d.). Persuasive words and phrases. [Image]. Pinterest. https://www.pinterest.com/pin/536561743096019533/