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Geometry Project: Transformations and Logos

Learning Module

Abstract

Geometry project that connects rigid transformations to the real-world application of advertising and logos.

Keywords

Geometry, Rigid Transformations, Symmetry, Math, Middle School

Overview

Math becomes more meaningful when students can connect it to prior experiences. Students see geometry in their everyday lives, and connecting math with art "may make teaching and learning become interesting and meaningful" (Sevgi & Erduran, 2020, p. 175). Because students are constantly exposed to logos and advertising, they can build on prior knowledge. This benefits not only procedural knowledge of transformations, but conceptual knowledge as well (Sidney & Alibali, 2015, p. 162). This conceptual understanding can then be built on in future geometrical concepts, like congruence and proofs (Wiles et al., 2019, p. 416). These lessons are based on constructivist theory, as seen in Figure 1. Using student experiences, we will explore rigid transformations through an actively engaging environment. Students will engage in problem-solving and construct their own display of learning. 

Fig.1: Constructivism (Instructional Coaches Corner, n.d.)

In this learning module, students will be learning about rigid transformations (reflections, rotations, and translations) by exploring them in something they see everyday: company logos. By the end of the module, students will be able to identity rigid transformations in common logos and create their own logo using at least two rigid transformations.

This learning module is based off of a project that I did with an 8th grade class just before the pandemic. It has been modified to be taught in a hybrid or virtual format, depending on the school. I have also added virtual resources, which were not available to my students the last time I taught this project. 

For the Students

This learning module is designed for: 8th grade math students

Prior Knowledge:

  • Basic knowledge of shapes 
  • Graphing in the coordinate plane

Materials Needed:

  • Pencil
  • Graph paper
  • Ruler or straightedge
  • Chromebook or tablet
  • Colored pencils, markers, or crayons

By the end of this module, you will be able to:

  • Identify rigid transformations (reflections, translations, rotations).
  • Perform rigid transformations in a coordinate plane.
  • Describe rigid transformations in everyday logos. 
  • Create your own logo using as least two rigid transformations. 
  • Critique other students' projects using a peer review rubric.

Time needed to complete this module:

  • Each lesson should take one class period (around 60 minutes)
  • 1 day of peer reviews
  • 7 days total

Standards Addressed:

  • CCSS.MATH.CONTENT.8.G.A.1: Verify experimentally the properties of rotations, reflections, and translations
  • CCSS.MATH.CONTENT.8.G.A.2: Understand that a two-dimensional figure is congruent to another if the second can be obtained from the first by a sequence of rotations, reflections, and translations; given two congruent figures, describe a sequence that exhibits the congruence between them
  • CCSS.MATH.CONTENT.8.G.A.3: Describe the effect of dilations, translations, rotations, and reflections on two-dimensional figures using coordinates

For the Teacher

While this learning module was made with 8th grade students and standards in mind, it can also be used in high school geometry, advanced 7th grade, or a general STEAM course. This module combines geometry, art, and advertising to encourage students to start seeing math in the world around them. 

Before starting this learning module, students should be able to:

  • Name basic shapes and figures
  • Graph points (x, y) on a coordinate plane
  • Identify points (x, y) on a coordinate plane

Supports for gaps in this prior knowledge has been linked in the student side of this section. A pre-assessment in section 1 may also be used to identify students who are struggling with this prior knowledge.

This learning module is designed for a remote or hybrid setting. Options to modify the lessons depending on the setting will be given. If teaching this module in a hybrid setting, I would recommend that Lessons 4, 5, and 6 be taught in-person, as fewer programs exist for accurately graphing rotations. Manipulatives may also be used in an in-person environment, such as reflectors, patty paper, and protractors. This learning module should take about 7 instructional days to complete; however, more time may be given for project completion and peer review at the teacher's discretion. 

Students will need access to the following materials:

  • Pencil
  • Graph paper
  • Ruler or straightedge
  • Chromebook or tablet
  • Colored pencils, markers, or crayons

This learning module aligns with the Common Core standards for 8th grade Geometry, as listed on the student side.

Lesson 1: History of Logos

For the Students

Learning Target: I will be able to identify popular logos and explain why they are important in advertising.

Warm Up: Logo Quiz

How many of these companies can you name just from the logo? Play this Kahoot to find out!

Learning Task: What Makes a Great Logo?

Watch the video below. As you watch, think about what makes a great logo and what logos stand out to you.

Media embedded September 19, 2021

Video 1: What Makes a Truly Great Logo (Vox, 2015)

On this Jamboard, choose a logo that stands out to you and explain why. Then, comment on at least 3 other students' work. Make sure to write your name on the sticky note comments!

Transformations Pre-Assessment:

Complete this Google Form so that your teacher can see what you know! Try your best to answer every question, but this is only going to be graded for completion.

Update: 

Post an update on a logo that has changed over time. Explain why you think that logo changed, and which logo stands out to you. Include at least one media element (picture, video, infographic, etc.) in your update, and comment on one other classmate's update. 

For the Teacher

Learning Target: Students will be able to identify common logos and explain why logos are an important part of company advertising.

The first lesson of the learning module has two purposes: to assess what students already know about rigid transformations and to get them thinking about logos and advertising.

I used Jamboard during remote learning as a way to collaborate as a group. If doing this lesson in-person, students could either use the Jamboard or Post-it sheet paper for that activity. on Jamboard, students can insert text boxes, sticky notes, images, and drawings to create a multimodal presentation. Here is an example of a Jamboard activity we did last year:

Example of Multimodal Jamboard

The pre-assessment covers the following Common Core standards (2012):

  • CCSS.MATH.CONTENT.5.G.A.1: Use a pair of perpendicular number lines, called axes, to define a coordinate system, with the intersection of the lines (the origin) arranged to coincide with the 0 on each line and a given point in the plane located by using an ordered pair of numbers, called its coordinates. Understand that the first number indicates how far to travel from the origin in the direction of one axis, and the second number indicates how far to travel in the direction of the second axis, with the convention that the names of the two axes and the coordinates correspond (e.g., x-axis and x-coordinate, y-axis and y-coordinate).
  • CCSS.MATH.CONTENT.8.G.A.1: Verify experimentally the properties of rotations, reflections, and translations

The pre-assessment can be given remotely as a Google Form or in-person as a printed quiz. Emphasize that it is not graded on correctness; it should only be used to determine what students already know. Based on the results from the pre-assessment, you may need to spend an extra day on graphing in the coordinate plane. Depending on how your course is graded, you could grade the pre-assessment for completion, but that is optional. 

 

Lesson 2: Translations

For the Students

Learning Target: I will be able to describe and perform translations on a coordinate plane.

Warm Up: 

Which one does not belong? Make sure to explain your choice!

Which One Does Not Belong? (Sheeran, n.d.)

Learning Task: Describe a translation

A translation is a rigid transformation that slides a figure up, down, left, or right. It does not change the shape or the size of the figure. 

Watch the following video on translations and take notes:

Media embedded September 19, 2021

Video 2: Geometry Translations Explained! (Mashup Math, 2015)

We are now going to explore translations using Desmos. Click here to be taken to the class activity page. 

Extra Help: 

IXL: Translations- Graph the image

Update:

For homework, post an update where you choose one of these two problems:

Problem A:

Alex is asked to determine which of the following triangles is a translation of triangle A. Alex says that they think that triangles B, C, D and F are translations because they are all pointing in the same direction.

Problem A (LearnZillion, 2021)

Problem B:

Skylar is asked to write a rule for the following transformation from triangle ABC to triangle A'B'C'. They write the rule (x +3, y - 5).

Problem B (Varsity Tutors, 2014)

In your post:

  • Discuss the error made in the problem, including why it may have occurred.
  • Solve the problem correctly.

Then respond to at least one other classmate's post.

For the Teacher

Learning Target: Students will be able to describe translations using either written descriptions or (x + a, y + b) notation. Students will be able to perform translations on a coordinate plane.

This lesson works best when taught wither in-person or over a synchronous remote class so that discussion can be encouraged. The warm up of this lesson connects back to the logo focus of this learning module by asking students to analyze a group of logos and determine which one is different. Any of these logos could be the different one, depending on the argument being made, which allows students to see different perspectives and critically think about possible solutions.

The note-taking portion gives students a brief overview of translations, as in previous years, they may have only been named as slides. Students may take notes on their own or guided notes could be provided for struggling students. 

Desmos is a fantastic tool that we used a lot in remote learning. During the activity, teachers can monitor student work, take screenshots of exemplars, and limit which slides students can work on. This allows both for discussion and formative assessment as the activity progresses while still allowing students to work at their own pace. A more guided tutorial on the Desmos teacher platform is included below. 

Media embedded September 19, 2021

Video 3: Desmos Teacher Dashboard Running an Activity (Best, 2018)

For students who would benefit for more procedural practice, I included an IXL link to a self-paced digital activity. The program adjusts to student progress, and includes hints and mini lessons for struggling students. 

The update post encourages students to think more deeply about translations, as they not only have to find the correct answer, but catch and discuss common errors. These errors are ones that I have seen in my own classroom, and by seeing and analyzing them in this update, students will show deeper conceptual understanding than just solving a problem.

 

Lesson 3: Reflections

For the Students

Learning Target: I will be able to describe and draw reflections of a given figure on a coordinate plane.

Warm Up:

Try and draw the other half of this figure!

Yellow Star (Clipart, n.d.)

Discuss: What strategies could you use to draw the other half of the star acurately?

Learning Task: Describe and perform reflections. 

A reflection flips a figure over a given line, kind of like folding a piece of paper. Each point of the given figure and the image are the same distance from the line of reflection. 

Use this Geogebra applet to explore reflections. As you are exploring, think about the following questions:

  • What happens when you have a vertical line of reflection? What about a horizontal line? 
  • How does the reflection change when you move the original shape closer to the line? What about when you move it farther away?
  • Challenge question: What happens when you have a diagonal line of reflection?

Once you have finished exploring, complete this IXL practice to at least an 80 Smart Score. 

Extra Help:

Media embedded September 22, 2021

Video 4: Reflections Over the X-Axis and Y-Axis Explained! (Mashup Math, 2015)

Update:

Create a short update post about reflections that you see in real-life. Get creative; regular mirrors don't count! Include one media element in your post (image, video, or diagram).

Then, repsond to at least one other post. 

For the Teacher

Learning Target: Students will be able to describe and draw reflections of a given figure over the x-axis or y-axis on a coordinate plane.

This lesson is best done in-person due to the manipulatives that can be used. In the warm up, print the image if possible and give students access to patty/ tracing paper and/ or reflectors. This will help to broaden their thinking and expand the number of strategies used. If you teach this lesson remotely, encourage students to use programs like Paint to draw their figures. 

Geogebra is a geometry tool similar to Desmos. Applets like the one used in today's lesson can be used to explore geometric concepts either remotely or in person. If possible, allow students to pair up for the exploration to further mathematical discourse. If teaching this lesson in-person, you may print each part of the exploration and allow students to use manipulatives like tracing paper, or they may use the applet in pairs. 

The activity with Geogebra builds conceptual understanding, while the IXL activity builds procedural fluency. IXL does require a school account; if your school does not have one, you can use a regular worksheet as well. Once rostered, you can see students' progress and missed questions on each problem set. More information about using the teacher dashboard is included in the video below.

Media embedded September 22, 2021

Video 5: IXL *is* personalized learning- Overview for Teachers and Administrators (IXL, 2020)

Lesson 4: Rotations

For the Students

Learning Target: I will be able to perform a rotation of a given figure around the origin (0, 0).

Warm Up:

Watch the video on how to make a paper snowflake. You can follow along or create your own!

Media embedded September 22, 2021

Video 6: Easy Paper Snowflake for Kids (Keim, 2020)

What transformations do you see in your paper snowflake?

Learning task: Describe and perform rotations about a point or the origin. 

A rotation is a turn either clockwise or counterclockwise around a center point. 

Let's explore our last rigid transformation, rotations, using Desmos. Click the link here. You may either complete this as a self-paced activity or with the class. 

Extra Help:

Media embedded September 22, 2021

Video 7: Geometry Rotations Explained (90, 180, 270, 360) (Mashup Math, 2015)

Update:

Which transformation do you feel most confident about? Explain why you chose that transformation and where you can see that transformation in the real world. Then, create a short video explaining how to perform that transformation. Include the video as the media element in your update. 

Respond to at least one other classmate's post. 

For the Teacher

Learning Target: I will be able to perform a rotation of a given figure 90, 180, 270, or 360 degrees around the origin (0, 0).

Rotations are the hardest transformation to do remotely, so if possible, teach this lesson in-person. For the warm up, students are doing an activity that they may have done in elementary school: making a paper snowflake. This allows students to experience transformations in a tactile way. Depending on the snowflakes that students make, there is the opportunity to discuss minimally translations and reflections. 

Like the translations lesson, students will use Desmos to explore rotations about the rotation and about a point. This Desmos activity has built-in discussion points, so it is best if this lesson is done synchronously so that students can discuss their findings in real time. If done in-person, the different animations can be supplemented with physical graphs, protractors, and tracing paper. Whether done in-person or remotely, the Desmos lesson allows students to gain conceptual knowledge through exploration, rather than through rote memorization.

Since this is the last rigid transformation before the project, the update has students describe a transformation in their own words and explain a real-life application of their chosen transformation. This will create a reference library that students can look back on for extra help during the project. 

Lesson 5: Identify Transformations in Logos

For the Students

Learning Target: I will be able to identify translations, reflections, and rotations in different logos.

Warm Up:

Which kind of transformation do you think occurs most in logos? Why do you think that is?

Learning Task: Identify rigid transformations in advertising logos. 

This will be the first of two projects you will complete in this learning module. You will find one advertising logo for each rigid transformation. Make sure to include the following for each rigid transformation. You may draw, describe, or notate these items.

Translation:

  • The pre-image
  • The image
  • Direction of the translation
  • Distance of the translation (estimated)

Reflection:

  • The pre-image
  • The image
  • The line of reflection

Rotation:

  • The pre-image
  • The image
  • The center of rotation
  • Direction of rotation
  • Degree of rotation

You will then write a paragraph on why transformations in advertising are effective, which transformation is the most visually appealing, and how you will use what you learned in this part of the project in your own logo design. Remember to cite all sources (including the logos) in MLA format (extra help on citations here). You should have three sources for the logos and at least one source in your explanation.

You will receive an invitation to create this work in CG Scholar. I recommend creating a section for each transformation and a references section.

You will then peer review two other students' projects using this rubric. 

Logo Project Rubric: Identifying Transformations

Leave at least 5 annotations (points you agree with, points that could use more explanation, errors, etc.) and use the rubric to rate others' work. This is meant to help others revise their work, so please make sure to leave both positive and critical comments! For more tips on the peer review process, check out this video:

Media embedded October 9, 2021

Video 8: Peer Editing (Amorella, 2014)

For the Teacher

Learning Target: Students will be able to identify translations, reflections, and rotations in different logos. Students will be able to describe why transformations are important in advertising and apply it to their own logo.

Today, students will work on identifying rigid transformations in real-world logos. This project is structured as one lesson, but depending on class length and student progress it may take up to three days. 

The project will be assigned through CG Scholar. Students will be able to upload images of their logos and write out explanations. They should have five sections to their work: one for each transformation, an explanation of logos in adversiting, and a references list. To edit images, they may use the Paint application (on Windows) or a similar application on Chromebooks or tablets. 

As students submit their work, you can manually assign two peer reviewers. Each student should peer review two other students' works. You can either provide class time for this process or assign it as homework. If assigned as homework, I would recommend giving students 2-3 days to complete their reviews. A rubric is provided for them rate their peers' work, and they should leave at least 5 annotations. You can see the rubric posted on CG Scholar below:

Logo Project Rubric: Identifying Transformations

 

Lesson 6: Create Your Own Logo

For the Students

Learning Target: I can use rigid transformations to design my own logo.

Warm Up:

What is one thing you learned from the peer review process?

Learning Task: Create your own logo using rigid transformations.

Today, you will use Geogebra to create your own logo. This logo should represent you! You can include things to symbolize your interests, personality, and families. Within this logo, you need to have at least two different rigid transformations (translation, rotation, or reflection).

Here are some tips to creating your own logo:

Media embedded October 9, 2021

Video 9: 7 MIND BLOWING Logo Design Tips (Paterson, 2021)

When you finish with your logo, complete the module post-assessment here.

Update:

Create an update with your logo. Write a short paragraph about what the meaning behind your logo. Then, write a description of the transformations in your logo. Include all necessary information for each transformation. 

Comment on at least two other students' posts.  

For the Teachers

Learning Target: Students will be able to use rigid transformations to design their own logo.

This is the final learning module of the Logo Transformations Module. It can be done either in-person or in a synchrnous online class. If the online class must be asynchronous, you can use Google Forms or a similar survey tool to collet data.

In this final module, students are first asked to reflect on the peer review process. Since this is likely the first time students have gone through the full peer review process, students should think about what worked, what did not, and how they can use and give feedback more effectively.

Students will then create their own logo using at least two rigid transformations. Geogebra can be used to create the logo remotely or in-person, or students can use regualr graph paper and upload a picture. On the Geogebra calculator suite, there are tools to automatically perform transformations. Depending on the time frame for this lesson, you can either allow use of these tools or have students do the transformations manually. More on how to use these tools here:

Media embedded September 26, 2021

Video 10: Geogebra Rigid Transformation Tools (Merkin, 2020)

Students will then present their work using an update. This will create a collection of student work that other students can then react and comment on, thereby creating a virtual gallery walk. You could either take an extra day for this part of the project, or assign it as homework. 

Finally, there is a post-assessment that is directly related to the original pre-assessment. The post and pre-assessments are both given in Google Forms, which should allow you to easily compare student data from before and after the learning module in Google Sheets. 

References

Amorella, M. C. [Marie Claire Amorella]. (2014, January 29). Peer editing [Video]. YouTube. https://www.youtube.com/watch?v=0FqkkW2t1SY

Best, D. [Darren Best]. (2018, July 9). Desmos teacher dashboard running an activity [Video]. YouTube. https://www.youtube.com/watch?v=NvKUrOice30

Common Core State Standards Initiative. (2012). Grade 8 » geometry | common core state standards initiative. http://www.corestandards.org/Math/Content/8/G/

Desmos. (n.d.). Translations with coordinates. Retrieved September 20, 2021, from https://teacher.desmos.com/activitybuilder/custom/586ebd135e41050a0834a51d

Ingram, J. (n.d.). Transformations - reflection. GeoGebra. Retrieved September 23, 2021, from https://www.geogebra.org/m/k77xx27e

IXL. (2020, April 10). IXL *is* personalized learning - overview for teachers and administrators [Video]. YouTube. https://www.youtube.com/watch?v=bswDVDP7RAo

Keim, E. [E Keim]. (2020, December 3). Easy paper snowflake for kids [Video]. YouTube. https://www.youtube.com/watch?v=moweePfejqA

LearnZillion. (2021, September 18). Lesson 3: Grid moves. https://learnzillion.com/lesson_plans/28587-lesson-3-grid-moves/?card=304966

Martinez, J. J. (2021, September 22). Working with rotations. Desmos. https://teacher.desmos.com/activitybuilder/custom/614be464adcb1c5e27e70a1a

Mashup Math. (2015a, March 30). Geometry translations explained! [Video]. YouTube. https://www.youtube.com/watch?v=j87gj_KH9pA

Mashup Math. (2015b, March 31). Reflections over the X-Axis and Y-Axis explained! [Video]. YouTube. https://www.youtube.com/watch?v=ouNp8FtgiEE

Mashup Math. (2015c, April 13). Geometry rotations explained (90, 180, 270, 360) [Video]. YouTube. https://www.youtube.com/watch?v=NhtTKhP3d6s

Merkin, J. [Jordan Merkin]. (2020, August 21). Geogebra rigid transformation tools [Video]. YouTube. https://www.youtube.com/watch?v=P6C1GX-fCPQ

Paterson, W. [Will Paterson]. (2021, May 17). 7 MIND BLOWING logo design tips [Video]. YouTube. https://www.youtube.com/watch?v=sePnGLy6LWk

Sevgi, S., & Erduran, A. (2020). Student approaches resulting from integration of cultural context into transformation geometry activities. Acta Didactica Napocensia, 13(2), 174–185. https://doi.org/10.24193/adn.13.2.12

Sheeran, D. (n.d.). Which one doesn’t belong?: Shapes. Which One Doesn’t Belong? Retrieved September 19, 2021, from http://wodb.ca/shapes.html

Sidney, P. G., & Alibali, M. W. (2015). Making connections in math: Activating a prior knowledge analogue matters for learning. Journal of Cognition and Development, 16(1), 160–185. https://doi.org/10.1080/15248372.2013.792091

Vox. (2015, December 28). What makes a truly great logo [Video]. YouTube. https://www.youtube.com/watch?v=RBTiTcHm_ac

Wiles, P., Lemon, T., & King, A. (2019). Transforming middle school geometry instruction. Mathematics Teaching in the Middle School, 24(7), 414–421. https://doi.org/10.5951/mathteacmiddscho.24.7.0414